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 Each director is deeply committed to the vision and mission of the society. Board members work on individual areas of interest: trail planning, educational programs, promotion, administration, signage, and communication with the assistance of a part-time administrator and a trail naturalist.

Fundraising is a key funcion of the society through donations and grants. The board is supported by a strong network from the district of Ucluelet to regional organizations and local business.

While the Wild Pacific Trail Society’s main focus has been trail development, trail-based educational programs have emerging as a high priority to connect people to nature. Free guided programs and site-specific interpretive signage grows every year.